The day starts early for Santa Cruz-native Matt Rockhold, 49. Most days he wakes up before sunrise to motor his boat, F/V Friendliest Catch, out of the Santa Cruz harbor to fish for either rock crab or California halibut and lingcod. By lunchtime his boat is tied up at the dock and he’s off to his other full time job as marketing director for Buell Wetsuits & Surf. If the surfs up, he’ll paddle out before heading home. Learn more about Matt’s many talents and presence in this community.
Read More
As quality safety manager at Lusamerica , Carmen Madrigal is the person in charge of making sure all quality control and safety procedures are followed. Here's how she makes sure that the seafood on your plate is high-quality and delicious.
Read More
A few years before community-supported fisheries (CSFs) even became a thing, Heidi Rhodes was offering locally caught fish at farmers markets in Santa Cruz. Fast-forward nearly two decades, Rhodes is still selling fish at farmers markets but is also managing a CSF, a fish market at Santa Cruz Harbor, and Shucked Raw Bar — a seafood catering business.
Read More
While the commercial fishing industry often attracts those with an independent spirit, creativity, and a sense of entrepreneurship, few embody these traits as fully as Santa Cruz fisherman Khevin Mellegers. He currently fishes for sablefish and Dungeness crab on the F/V Areona.
Read More
Being the spouse of a commercial fisherman or woman is not easy: They’ll be gone for long hours if not days, income can vary wildly from year-to-year, and they make their living in one of the most dangerous occupations in the country. But for Kristen Deyerle, the challenges of being the better half of a commercial fisherman have been tempered by the adventure, community, and tradition of commercial fishing in Monterey Bay.
Read More
There are many ways people get into the seafood business. For Jenn Gerard Lovewell of Real Good Fish, an early career providing locally sourced, nutritious meals to school children in cafeterias led her to her current work sourcing sustainable seafood from the Moss Landing docks.
Read More
The first line of this National Fisherman story on Monterey Bay Fisheries Trust board member Bob Dooley says exactly what we know about him: ”People tend to repeat certain words when they talk about Bob Dooley: generous, humble, knowledgeable, smart, nice, friend.”
Read More
Sabina Duran has worked in the seafood industry since 1992 when she started at Del Mar Seafoods. In 2001, she joined the team at Deyerle Brothers Seafood. With nearly 30 years of experience, Duran’s knowledge of the physiology of fish from the Monterey Bay might rival the scientists.
Read More